How to measure ROI in design?
For years, design has been treated as an ambiguous territory within organisations: necessary, valued, but rarely scrutinised with the same rigour applied to areas such as marketing, operations or finance. This ambiguity created a paradox: design decisively influences a business’s performance, but often remains outside the metrics that determine its success. Today, that approach is […]
Deromanticizing Brands: The Price of Minimalism in Branding
The search for simplicity and functionality, apparently harmless, has progressively stripped many brands of their stories, their soul and, above all, the emotional connection they have built with their audiences over decades.