{"id":3180,"date":"2026-08-24T10:17:07","date_gmt":"2026-08-24T10:17:07","guid":{"rendered":"https:\/\/miligram.pt\/?post_type=product&#038;p=3180"},"modified":"2026-08-24T11:14:20","modified_gmt":"2026-08-24T11:14:20","slug":"livre-ipam-40-ans-copia","status":"publish","type":"product","link":"https:\/\/miligram.pt\/fr\/produto\/livre-ipam-40-ans-copia\/","title":{"rendered":"Branding &#8211; Back to Basics"},"content":{"rendered":"<p>Alors, qu&rsquo;est-ce qu&rsquo;une marque, au juste ? Comment la d\u00e9finir ? Quels sont les \u00e9l\u00e9ments essentiels \u00e0 sa gestion ?<br \/>\nVous trouverez les r\u00e9ponses \u00e0 ces questions, et bien d&rsquo;autres, dans cet ouvrage.<\/p>\n","protected":false},"excerpt":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Auteur<\/span><\/td>\n<td>Fernando Pinto Santos e Ricardo Mena<\/td>\n<\/tr>\n<tr>\n<td>\u00c9diteur<\/td>\n<td>Actual Editora<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ISBN<\/span><\/td>\n<td>9789896946845<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Langue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Portugais<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dimensions<\/span><\/td>\n<td>154 x 236 x 6 mm<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reliure<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reli\u00e9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Type de produit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Livre<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":0,"template":"","meta":[],"product_brand":[],"product_cat":[101],"product_tag":[],"class_list":["post-3180","product","type-product","status-publish","product_cat-autres","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_brand?post=3180"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_cat?post=3180"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_tag?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}