{"id":3180,"date":"2026-08-24T10:17:07","date_gmt":"2026-08-24T10:17:07","guid":{"rendered":"https:\/\/miligram.pt\/?post_type=product&p=3180"},"modified":"2026-08-24T11:14:20","modified_gmt":"2026-08-24T11:14:20","slug":"livre-ipam-40-ans-copia","status":"publish","type":"product","link":"https:\/\/miligram.pt\/fr\/produto\/livre-ipam-40-ans-copia\/","title":{"rendered":"Branding – Back to Basics"},"content":{"rendered":"

Alors, qu’est-ce qu’une marque, au juste ? Comment la d\u00e9finir ? Quels sont les \u00e9l\u00e9ments essentiels \u00e0 sa gestion ?
\nVous trouverez les r\u00e9ponses \u00e0 ces questions, et bien d’autres, dans cet ouvrage.<\/p>\n","protected":false},"excerpt":{"rendered":"\n\n\n\n\n\n\n\n\n
Auteur<\/span><\/td>\n Fernando Pinto Santos e Ricardo Mena<\/td>\n<\/tr>\n
\u00c9diteur<\/td>\n Actual Editora<\/td>\n<\/tr>\n
ISBN<\/span><\/td>\n 9789896946845<\/td>\n<\/tr>\n
Langue<\/span><\/td>\n Portugais<\/span><\/td>\n<\/tr>\n
Dimensions<\/span><\/td>\n 154 x 236 x 6 mm<\/td>\n<\/tr>\n
Reliure<\/span><\/td>\n Reli\u00e9<\/span><\/td>\n<\/tr>\n
Type de produit<\/span><\/td>\n Livre<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":3188,"template":"","meta":[],"product_brand":[],"product_cat":[101],"product_tag":[],"class_list":["post-3180","product","type-product","status-publish","has-post-thumbnail","product_cat-autres","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media\/3188"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_brand?post=3180"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_cat?post=3180"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_tag?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Auteur<\/span><\/td>\n	Fernando Pinto Santos e Ricardo Mena<\/td>\n<\/tr>\n
\u00c9diteur<\/td>\n	Actual Editora<\/td>\n<\/tr>\n
ISBN<\/span><\/td>\n	9789896946845<\/td>\n<\/tr>\n
Langue<\/span><\/td>\n	Portugais<\/span><\/td>\n<\/tr>\n
Dimensions<\/span><\/td>\n	154 x 236 x 6 mm<\/td>\n<\/tr>\n
Reliure<\/span><\/td>\n	Reli\u00e9<\/span><\/td>\n<\/tr>\n
Type de produit<\/span><\/td>\n	Livre<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":3188,"template":"","meta":[],"product_brand":[],"product_cat":[101],"product_tag":[],"class_list":["post-3180","product","type-product","status-publish","has-post-thumbnail","product_cat-autres","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media\/3188"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_brand?post=3180"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_cat?post=3180"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_tag?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}