{"id":2942,"date":"2026-06-25T09:44:31","date_gmt":"2026-06-25T09:44:31","guid":{"rendered":"https:\/\/miligram10.miligram.pt\/?post_type=product&#038;p=2942"},"modified":"2026-06-26T14:03:47","modified_gmt":"2026-06-26T14:03:47","slug":"livre-ipam-40-ans","status":"publish","type":"product","link":"https:\/\/miligram.pt\/fr\/produto\/livre-ipam-40-ans\/","title":{"rendered":"Livre IPAM &#8211; 40 ans"},"content":{"rendered":"<p><em>\u00ab Au 21\u00e8me si\u00e8cle, nous avons continu\u00e9 \u00e0 cro\u00eetre, en progressant toujours dans l&rsquo;enseignement et le d\u00e9veloppement du marketing au Portugal. \u00bb<\/em>En 1984, alors que le marketing \u00e9tait encore un mot presque \u00e9tranger dans le vocabulaire acad\u00e9mique portugais, Gon\u00e7alo Caetano Alves fonda IPAM. Quarante ans plus tard, il revient sur ses origines pour raconter comment est n\u00e9e, grandi et m\u00fbrie la plus ancienne et la plus grande \u00e9cole de marketing du Portugal. Entre m\u00e9moire personnelle et histoire collective, ce livre sauve les premiers gestes : les rencontres dans les caf\u00e9s de Porto, les d\u00e9bats nocturnes, la conviction qu&rsquo;il \u00e9tait possible de cr\u00e9er l\u00e0 o\u00f9 rien n&rsquo;existait. Plus qu&rsquo;une chronique institutionnelle, c&rsquo;est une d\u00e9claration de gratitude et d&rsquo;espoir.<\/p>\n<p>Pagination : Miligram Agence de marque.<\/p>\n","protected":false},"excerpt":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400\">Auteur<\/span><\/td>\n<td><span style=\"font-weight: 400\">Gon\u00e7alo Caetano Alves<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Pagination<\/span><\/td>\n<td><span style=\"font-weight: 400\">Miligram Agence de Marque<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">ISBN<\/span><\/td>\n<td><span style=\"font-weight: 400\">9789896190430<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Langue<\/span><\/td>\n<td><span style=\"font-weight: 400\">Portugais<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Dimensions<\/span><\/td>\n<td><span style=\"font-weight: 400\">170x240mm<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Reliure<\/span><\/td>\n<td><span style=\"font-weight: 400\">Reli\u00e9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Type de produit<\/span><\/td>\n<td><span style=\"font-weight: 400\">Livre<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":2775,"template":"","meta":[],"product_brand":[],"product_cat":[101],"product_tag":[],"class_list":["post-2942","product","type-product","status-publish","has-post-thumbnail","product_cat-autres","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product\/2942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media\/2775"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/media?parent=2942"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_brand?post=2942"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_cat?post=2942"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/fr\/wp-json\/wp\/v2\/product_tag?post=2942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}