{"id":3179,"date":"2026-08-24T10:17:07","date_gmt":"2026-08-24T10:17:07","guid":{"rendered":"https:\/\/miligram.pt\/?post_type=product&p=3179"},"modified":"2026-08-24T11:14:20","modified_gmt":"2026-08-24T11:14:20","slug":"libro-ipam-40-anos-copia","status":"publish","type":"product","link":"https:\/\/miligram.pt\/es\/produto\/libro-ipam-40-anos-copia\/","title":{"rendered":"Branding – Back to Basics"},"content":{"rendered":"

\u00bfQu\u00e9 son exactamente las marcas? \u00bfC\u00f3mo podemos definirlas? \u00bfQu\u00e9 es realmente importante en su gesti\u00f3n?
\nLas respuestas a estas y muchas otras preguntas se encuentran en las p\u00e1ginas de este libro.<\/p>\n","protected":false},"excerpt":{"rendered":"\n\n\n\n\n\n\n\n\n
Autor<\/span><\/td>\n Fernando Pinto Santos e Ricardo Mena<\/td>\n<\/tr>\n
Editor<\/td>\n Actual Editora<\/td>\n<\/tr>\n
ISBN<\/span><\/td>\n 9789896946845<\/td>\n<\/tr>\n
Idioma<\/span><\/td>\n portugu\u00e9s<\/span><\/td>\n<\/tr>\n
Dimensiones<\/span><\/td>\n 154 x 236 x 6 mm<\/td>\n<\/tr>\n
Encuadernaci\u00f3n<\/span><\/td>\n De tapa blanda<\/td>\n<\/tr>\n
Tipo de producto<\/span><\/td>\n Reservar<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":3187,"template":"","meta":[],"product_brand":[],"product_cat":[102],"product_tag":[],"class_list":["post-3179","product","type-product","status-publish","has-post-thumbnail","product_cat-otros","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/media\/3187"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_brand?post=3179"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_cat?post=3179"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_tag?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Autor<\/span><\/td>\n	Fernando Pinto Santos e Ricardo Mena<\/td>\n<\/tr>\n
Editor<\/td>\n	Actual Editora<\/td>\n<\/tr>\n
ISBN<\/span><\/td>\n	9789896946845<\/td>\n<\/tr>\n
Idioma<\/span><\/td>\n	portugu\u00e9s<\/span><\/td>\n<\/tr>\n
Dimensiones<\/span><\/td>\n	154 x 236 x 6 mm<\/td>\n<\/tr>\n
Encuadernaci\u00f3n<\/span><\/td>\n	De tapa blanda<\/td>\n<\/tr>\n
Tipo de producto<\/span><\/td>\n	Reservar<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":3187,"template":"","meta":[],"product_brand":[],"product_cat":[102],"product_tag":[],"class_list":["post-3179","product","type-product","status-publish","has-post-thumbnail","product_cat-otros","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/media\/3187"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_brand?post=3179"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_cat?post=3179"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_tag?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}