{"id":2943,"date":"2026-06-25T09:44:31","date_gmt":"2026-06-25T09:44:31","guid":{"rendered":"https:\/\/miligram10.miligram.pt\/?post_type=product&#038;p=2943"},"modified":"2026-06-26T14:04:35","modified_gmt":"2026-06-26T14:04:35","slug":"libro-ipam-40-anos","status":"publish","type":"product","link":"https:\/\/miligram.pt\/es\/produto\/libro-ipam-40-anos\/","title":{"rendered":"Libro IPAM &#8211; 40 A\u00f1os"},"content":{"rendered":"<p><em>\u201cEn el siglo XXI seguimos creciendo, siempre avanzando en la ense\u00f1anza y desarrollo del marketing en Portugal.\u201d<\/em>En 1984, cuando marketing todav\u00eda era una palabra casi extranjera en el vocabulario acad\u00e9mico portugu\u00e9s, Gon\u00e7alo Caetano Alves fund\u00f3 IPAM. Cuarenta a\u00f1os despu\u00e9s, vuelve a sus or\u00edgenes para contar c\u00f3mo naci\u00f3, creci\u00f3 y madur\u00f3 la escuela de marketing m\u00e1s antigua y m\u00e1s grande de Portugal. Entre la memoria personal y la historia colectiva, este libro rescata los primeros gestos: las reuniones en los caf\u00e9s de Oporto, los debates nocturnos, la convicci\u00f3n de que era posible crear donde nada exist\u00eda. M\u00e1s que una cr\u00f3nica institucional, es una declaraci\u00f3n de agradecimiento y esperanza.<\/p>\n<p>Paginaci\u00f3n: Miligram Agencia de Marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400\">Autor<\/span><\/td>\n<td><span style=\"font-weight: 400\">Gon\u00e7alo Caetano Alves<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Paginaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400\">Miligram Agencia de Marca<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">ISBN<\/span><\/td>\n<td><span style=\"font-weight: 400\">9789896190430<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Idioma<\/span><\/td>\n<td><span style=\"font-weight: 400\">portugu\u00e9s<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Dimensiones<\/span><\/td>\n<td><span style=\"font-weight: 400\">170x240mm<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Encuadernaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400\">Tapa dura<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Tipo de producto<\/span><\/td>\n<td><span style=\"font-weight: 400\">Reservar<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":2775,"template":"","meta":[],"product_brand":[],"product_cat":[102],"product_tag":[],"class_list":["post-2943","product","type-product","status-publish","has-post-thumbnail","product_cat-otros","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product\/2943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/media\/2775"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/media?parent=2943"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_brand?post=2943"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_cat?post=2943"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/es\/wp-json\/wp\/v2\/product_tag?post=2943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}