{"id":3178,"date":"2026-08-24T10:17:07","date_gmt":"2026-08-24T10:17:07","guid":{"rendered":"https:\/\/miligram.pt\/?post_type=product&p=3178"},"modified":"2026-08-24T11:14:19","modified_gmt":"2026-08-24T11:14:19","slug":"book-ipam-40-years-copia","status":"publish","type":"product","link":"https:\/\/miligram.pt\/en\/produto\/book-ipam-40-years-copia\/","title":{"rendered":"Branding – Back to BasicsBook IPAM – 40 Years (C\u00f3pia)"},"content":{"rendered":"

So, what exactly are brands? How can we define them? What is truly important in their management?
\nThe answers to these and many other questions are found within the pages of this book.<\/p>\n","protected":false},"excerpt":{"rendered":"\n\n\n\n\n\n\n\n\n
Author<\/td>\n Fernando Pinto Santos e Ricardo Mena <\/span><\/td>\n<\/tr>\n
Publisher<\/td>\n Actual Editora<\/td>\n<\/tr>\n
ISBN<\/span><\/td>\n 9789896946845<\/td>\n<\/tr>\n
Language<\/span><\/td>\n Portugu\u00eas<\/span><\/td>\n<\/tr>\n
Dimensions<\/span><\/td>\n 154 x 236 x 6 mm<\/td>\n<\/tr>\n
Binding<\/td>\n Softcover<\/td>\n<\/tr>\n
Product type<\/td>\n Book<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":3186,"template":"","meta":[],"product_brand":[],"product_cat":[63],"product_tag":[],"class_list":["post-3178","product","type-product","status-publish","has-post-thumbnail","product_cat-other","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product\/3178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/media\/3186"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/media?parent=3178"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_brand?post=3178"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_cat?post=3178"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_tag?post=3178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Author<\/td>\n	Fernando Pinto Santos e Ricardo Mena <\/span><\/td>\n<\/tr>\n
Publisher<\/td>\n	Actual Editora<\/td>\n<\/tr>\n
ISBN<\/span><\/td>\n	9789896946845<\/td>\n<\/tr>\n
Language<\/span><\/td>\n	Portugu\u00eas<\/span><\/td>\n<\/tr>\n
Dimensions<\/span><\/td>\n	154 x 236 x 6 mm<\/td>\n<\/tr>\n
Binding<\/td>\n	Softcover<\/td>\n<\/tr>\n
Product type<\/td>\n	Book<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":3186,"template":"","meta":[],"product_brand":[],"product_cat":[63],"product_tag":[],"class_list":["post-3178","product","type-product","status-publish","has-post-thumbnail","product_cat-other","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product\/3178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/media\/3186"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/media?parent=3178"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_brand?post=3178"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_cat?post=3178"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_tag?post=3178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}