{"id":2941,"date":"2026-06-25T09:44:31","date_gmt":"2026-06-25T09:44:31","guid":{"rendered":"https:\/\/miligram10.miligram.pt\/?post_type=product&#038;p=2941"},"modified":"2026-06-26T14:01:24","modified_gmt":"2026-06-26T14:01:24","slug":"book-ipam-40-years","status":"publish","type":"product","link":"https:\/\/miligram.pt\/en\/produto\/book-ipam-40-years\/","title":{"rendered":"Book IPAM &#8211; 40 Years"},"content":{"rendered":"<p><em>\u201cIn the 21st century we continued to grow, always moving ahead in the teaching and development of marketing in Portugal.\u201d<\/em>In 1984, when marketing was still an almost foreign word in the Portuguese academic vocabulary, Gon\u00e7alo Caetano Alves founded IPAM. Forty years later, he returns to his origins to tell how the oldest and largest marketing school in Portugal was born, grew and matured. Between personal memory and collective history, this book rescues the first gestures: the meetings in Porto cafes, the nightly debates, the conviction that it was possible to create where nothing existed. More than an institutional chronicle, it is a declaration of gratitude and hope.<\/p>\n<p>Pagination: Miligram Brand Agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400\">Author<\/span><\/td>\n<td><span style=\"font-weight: 400\">Gon\u00e7alo Caetano Alves<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Pagination<\/span><\/td>\n<td><span style=\"font-weight: 400\">Miligram Brand Agency<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">ISBN<\/span><\/td>\n<td><span style=\"font-weight: 400\">9789896190430<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Language<\/span><\/td>\n<td><span style=\"font-weight: 400\">Portuguese<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Dimensions<\/span><\/td>\n<td><span style=\"font-weight: 400\">170 x 240mm<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Binding<\/span><\/td>\n<td><span style=\"font-weight: 400\">Hardcover<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Product type<\/span><\/td>\n<td><span style=\"font-weight: 400\">Book<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":2775,"template":"","meta":[],"product_brand":[],"product_cat":[63],"product_tag":[],"class_list":["post-2941","product","type-product","status-publish","has-post-thumbnail","product_cat-other","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product\/2941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/media\/2775"}],"wp:attachment":[{"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/media?parent=2941"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_brand?post=2941"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_cat?post=2941"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/miligram.pt\/en\/wp-json\/wp\/v2\/product_tag?post=2941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}